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Genius, the big database of song lyrics and musical knowledge, is today launching its own version of “stories,” the Snapchat and Instagram-like short form sharing format that’s been rapidly spreading to a number of sites and apps, including Facebook, Messenger, Skype, and even Google. Genius’ “Song Stories,” as the new product is called, combine Genius
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Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives
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At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage. It’s
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Joanna Glasner Contributor More posts by this contributor What does it take to be a startup that raises huge sums quickly? Not a minimalist? Startups will gladly store, manage and deliver your items When Facebook loses, who wins? That’s a question for startups that may be worth contemplating following Facebook’s recent stock price haircut. The
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Desperate to show it takes thwarting misinformation, fraud and spam seriously, Facebook just revealed that it’s hosting a private “Fighting Abuse @Scale” invite-only conference in San Francisco on April 25th. Speakers from Facebook, Airbnb, Google, Microsoft and LinkedIn will discuss how to stop fake news, prevent counterfeit account creation, use honeypots to disrupt adversarial infrastructure and how machine
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Facebook has begun letting partners fact check photos and videos beyond news articles, and proactively review stories before Facebook asks them. Facebook is also now preemptively blocking the creation of millions of fake accounts per day. Facebook revealed this news on a conference call with journalists [Update: and later a blog post] about its efforts
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In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. Now, the Microsoft -owned
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Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer
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Google will be acquiring Tenor, which powers a variety of GIF keyboards on phones and messengers like Facebook Messenger, the companies announced today. Tenor will continue to operate as a separate brand within Google, the company said in a blog post. Tenor has increasingly positioned itself as a search company, using that as a metric
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Twitter is the latest social service to boot out cryptocurrency advertisers. The company told Reuters it will be launching a new policy this week to prohibit the advertising of token sales/initial coin offerings (ICOs), and crypto wallet services. Ads for cryptocurrency exchanges will also be banned — with some limited exceptions. Facebook announced a ban in January, while
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You know what tech startups hate? Complicated legal compliance. The problem is, Facebook isn’t a startup any more, but its competitors are. There have been plenty of calls from congress and critics to regulate Facebook following the election interference scandal and now the Cambridge Analytica debacle. The government could require extensive ads transparency reporting or
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Tumblr has confirmed that Kremlin trolls were active on its platform during the 2016 US presidential elections. In a blog post today the social platform writes that it is “taking steps to protect against future interference in our political conversation by state-sponsored propaganda campaigns”. The company has also started emailing users who interacted with 84 accounts
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