Social

To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,
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Something happened to social media recently. I don’t know exactly when things changed, but almost overnight, randomly scrolling through feeds became a lot less enjoyable. Flame-wars, bad news, fake news, worse news and anxiety-fueling comment sections meant that social media is no longer the escapism it once was. Along comes Binky counter all of that, creating
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Former Microsoft CEO Steve Ballmer took the stage at Code Conference on Tuesday and talked about why he owns a large position in Twitter. “There’s a real opportunity to make that a valuable economic asset,” said Ballmer, defending his decision to invest in what has been a volatile ride for the social media company. He
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The UK Prime Minister is using the annual G7 summit of seven of the world’s major industrialized democracies to push for more to be done about online extremism, including co-ordinating on ways to force social media platforms to be more pro-active about removing and reporting extremist content to authorities. Theresa May is chairing a counter-terrorism session at the
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