Mobile

The Interactive Advertising Bureau, a trade group representing online publishers and advertisers, has released new standards around mobile and web advertisers. Not every publisher and advertiser will follow these standards, but the standards are important because they help establish best practices around what is and isn’t acceptable for the industry. If done right, they help
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Pokémon Go’s getting Legendary Pokémon, those ultra rare, ultra powerful pocket monsters that typically figure prominently in the narrative arc for the main series console games. The Legendary Pokémon will appear as Eggs at gyms, and they’ll act as bosses for the new Raids that the game recently introduced – once defeated, you’ll get a
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With Facebook’s newest feature, a musician could run an on-site fan club, a brand could organize its ambassadors and a newspaper could discuss articles with just its top readers. Today Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. Facebook first quietly tested
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One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click-for-click because people don’t abandon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles
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Adobe launched an update for its Lightroom photo management and editing apps on iOS and Android today. The iOS app for iPhone and iPad is getting a few new features, including support for Adobe’s selective brush, a new details tab and an interface update for the iPad version. That’s all pretty nice, but the biggest
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Demandware founder Stephen Schambach has moved on to his next startup and investors are betting $50 million. NewStore, an enterprise platform for mobile commerce, has raised a Series B from Activant Capital, General Catalyst and Schambach’s own money. The company previously raised $40 million since 2015, but just launched the business late last year. While
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Facebook confirmed it has begun testing a new GIF maker in the camera feature of the main Facebook mobile application. The feature, which is available with the tap of a button at the top of the screen, lets you shoot footage that you can then save in GIF format to your device’s photo gallery, post
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Microsoft today unveiled a redesigned version of its popular Outlook mobile app for iOS and Android, which most notably includes a more intelligent search feature, powered by Microsoft Graph, along with other changes to navigation and conversations. Microsoft Graph, the company’s technology used to make productivity applications smarter, is being used to turn Outlook’s search
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