Art.snapchat.com counts down to augmented reality art launch with Jeff Koons

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Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons. It will allow art to be pinned to specific locations in augmented reality. Snapchat will solicit sign-ups from artists who want their art added to the platform.

Today a strange “art.snapchat.com” URL featuring a countdown to 3PM eastern time Tuesday over a photo of Central Park and New York’s skyline appeared. When TechCrunch asked Snapchat about it, a company spokesperson told us “😊 we’re excited to share more soon”.

But our savvy readers discovered that using a time hack, you could trick the site to show what will be launched. A source tells TechCrunch the feature is based on technology from Cimagine, an Israeli AR startup Snapchat acquired in December.

TechCrunch reader Paul Stamatiou sent us this video clip via Jonah Grant that depicts a now-removed YouTube video detailing a Snapchat partnership with Jeff Koons that puts one his iconic blow-up animal balloon pop-art sculptures in Central Park similar to the pinned augmented reality art feature I guessed at above.

[Update: I originally speculated that “If I had to guess based on zero information, I’d say that Snapchat will launch a feature that lets you pin augmented reality art you create at real-life locations that other users can then view when nearby.” “It appears the site is counting down to the launch of an augmented reality art feature and partnership with pop artist Jeff Koons. More on that below.]



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