Uber’s design director on what it took to redesign a global product

Startups


Didier Hilhorst is a director of design at Uber. In this episode, he shares how his graduate degree in economics helped mold him as a designer and, in turn, shape how he and his team redesigned Uber from the ground up.

It’s not every day economics and design overlap with one another. But for Didier, they do. He explains how elements usually not thought of as a design tool, such as price, can be used as part of the product experience, not just an afterthought.

Starting a redesign from scratch with a product as large as Uber is no easy task. To help facilitate better communication between designers and engineers, Didier explains how Uber built an internal tool from scratch to help design at scale.

Jared Erondu and Bobby Ghoshal are the hosts of High Resolution. This post and episode notes were put together by freelance writer, Gannon Burgett. Watch for High Resolution episodes to drop every Monday on TechCrunch at 8 a.m. PT. You can also listen on iTunes and Overcast.



Source link

Products You May Like

Articles You May Like

This autonomous 3D scanner figures out where it needs to look
Bynder acquires digital asset management service Webdam from Shutterstock for $49.1M
We played Rocket League in real life with Hot Wheels at Toy Fair
India’s Zoomcar raises $40M led by automotive giant Mahindra & Mahindra
Adecco Group acquires recruiting startup Vettery for $100M

Leave a Reply

Your email address will not be published. Required fields are marked *